Good Morning Folks! Welcome yet again to another edition of the snapglobe. “A service to humanity and a pledge to save the planet” embarking on this noble journey, today we will study the peculiar case of a major outwear retail brand who was able to accelerate its sales by 30% by way of a rather unconventional marketing strategy. Patagonia, anchoring its helm in values of environmental consciousness, in 2022, urged its consumers to tread towards second hand clothes to reduce wastage. Moving away from profits generated the company huge returns in generosity!

Environment
Mount Ibu Erupts Again

One Liner: Stationed in the stronghold of the Halmahera Island, Mt Ibu is touted as one of Indonesia’s most active volcanos. It has erupted 21000 times last year. This comes as no surprise as the country is situated in the Pacific “Ring of Fire” rendering it vulnerable to constant seismic turbulence.

Mt Ibu Sets Off, Precipitating Smoke 5km High. The set-off occurred at 9:12 am and lasted about 5 minutes. No immediate casualties were reported. On account of the dense smoke of fog created by the mountain, however, officials have recommended that civilians use face masks to protect themselves against flaking ash. This comes after another eruption from Mt Ibu last Saturday, which prompted authorities to raise alert levels to two in a four-tier system.

Regional
Oleanders Banned in Kerala Temples

One Liner: “All that glitters is not gold.” This has been proven with the tragic death of a 24-year-old woman in Kerala after inadvertently chewing a deadly flower named oleander.

This poisonous flower, with its tantalizing colors from white to pink and red to yellow, has been immediately banned in more than 2000 temples in Kerala. These jubilant blooms have long embellished gardens and landscapes.

Governance
Idashisha Nongrang as Meghalaya’s First Woman DGP

One Liner: In a first-ever, a woman will don the mantle of Meghalaya’s DGP. Meet Idashisha Nongrang, who will undertake the post of the state’s GDGP for 2 years, with effect from May 20 by replacing the now ex-DGP- LR Bishnoi.

Nongrang was one of the three nominees to the post received by UPSC. Underscoring her suitability for the role due to her local background and connection to the people, three political parties backed, and after several deliberations, her appointment was finalized.

WORLD

MDH, a popular Indian spice brand, has popped up in headlines over its skeptical food quality owing to contamination. A Reuters analysis of the comprehensive US regulatory data testifies to the controversy since 2021. As per the data, 14.5% of its shipments to the US have been obliterated due to bacterial presence.

Japan introduced the prototype of the world’s first 6G device. It works 20 times faster than 5G. This device is capable of covering an area up to 300 feet. Many people might be thinking that this will be a smartphone. This special type of device has been prepared jointly by many companies.

NATO troops already in Ukraine, Polish PM Donald Tusk has admitted that NATO troops are already in Ukraine, adding that without the bloc’s intervention in the ongoing war, Ukraine wouldn’t have been able to defend itself for this long. His remark comes amid spiraling tensions between Russian President Vladimir Putin and NATO, threatening nuclear war.

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